Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make…
What Marketers Need to Know About YouTube Shorts
Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and…
RFQ vs. RFP: What’s the Difference?
Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process. In the business world, the process includes having vendors or companies submit RFPs…
How to Resolve Duplicate Content
Posted by meghanpahinui What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions! Click on the whiteboard…
25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective
Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers,…
Blog post images: Why use them and where to get them
When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too much design to it or images to break the text up. Nowadays, most of us…
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a…
7 Easy Ways to Get More Traffic from Evergreen Content
Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to…