All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a...
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eCommerce SEO, Shopify
How to build exceptional product pages in Shopify
If your online shop is hosted on Shopify, you’ll know that it helps you easily manage your online shop and make sure it looks good. However, picking a fresh design is not the only thing you need to think of...
Google, Google Maps, Google My Business
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights. Using historical data to collect customer insights is a...
Google, Google Maps, Google My Business
How to Sell on Pinterest: 7 Simple Steps
Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising, but it also works great with direct sales...
Health, Knowledge
How Meditation Improves Stress – Understanding Meditation
How Meditation Improves Stress Meditation, an old technique, has become one of the most popular stress-relieving techniques. When you are stressed and tense, meditation can help to relax your mind and body, allowing emotional and physical tension to dissolve. When...
Communication
How to Improve Your Communication Skills in 5 Simple Steps
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so many different people coming together, there’s bound to be some friction on how to...
Google, Google Maps, Google My Business
What are LinkedIn Audio Events? Everything You Need to Know
If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital...
Google, Google Maps, Google My Business
What Is Content Operations? A Straight-Forward Guide
In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are...
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