Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out...
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Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
How to Utilize Psychology to Build Your Business
If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely...
Gutenberg, WordPress
What is full site editing (FSE) in WordPress?
The latest release of WordPress is here and it brings us loads of new features. In a nutshell, WordPress 5.9 is the next stop on the road to full site editing. But what does that mean? What is full site...
Google, Google Maps, Google My Business
Google Replaces FLoC with Topics API: What You Need to Know
This post was co-written by Susie Marino and Kristen McCormick. With the deprecation of third-party cookies, Google’s been working to come up with a way to maintain privacy while showing relevant ads—a win-win for advertisers and consumers. Its initial solution...
health and well-being, small business
Are you thinking about purchasing a popular ear cleaning kit?
Are you thinking about purchasing a popular ear cleaning kit? Recently, there has been a surge in interest in ear wax removal. The topic is all the rage online, with everything from ear candles and ear candling clinics to TikTok...
Human Resources
How Your Company’s Attrition Rate Could Be Impacting Your Business
Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line. Of course, when your employees are not...
Social Media
Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives
Targeting competitors’ keywords with Google As is effective but can get expensive. Which is why I recently shared a few ways you can target your competitors on Google Ads without using Search. These suggestions stayed within Google Ads, so in...
Gutenberg, WordPress
WordPress 5.9 is here, now with full site editing!
It’s been around 6 months since the last update, but WordPress 5.9 was really worth the wait. There are loads of exciting new features to sink your teeth into. Full site editing is the real highlight, but there are loads...
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