https://www.localseoguide.com/wp-content/uploads/2021/12/CWV-Promo.mp4 What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you...
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HVAC Marketing
The Best Facebook Ads for HVAC Companies
3 Types of Facebook Ads All HVAC Companies Should Run When it comes to marketing as an HVAC company, Facebook might be the least of your worries. However, with Facebook Ads, you can reach people in your service area who...
Product Marketing
The Marketer’s Guide to Segmentation, Targeting, & Positioning (STP Marketing)
I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe* While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define...
Uncategorized
The 10 Biggest PPC Stories of ’21 (& What to Do in ’22)
Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly,...
Google, Google Maps, Google My Business
9 Social Media Goals to Help Keep Your Strategy on Track
Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media...
Product Marketing
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you...
Video SEO
How to rank YouTube videos in Google search
Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. And… that’s...
Google, Google Maps, Google My Business
Gather ‘Round! The Top 10 PPC Stories of 2021
Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly,...
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