Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to…
How to Clean Up Your Email List With These 5 Tips
Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. However, that doesn’t guarantee your email will make the cut. Several factors impact email deliverability, opens, clicks, and conversions. So, what’s the first step…
Hive Secures Order For 6,500 Next-Generation Bitcoin Miners
Hive Secures an Order for 6,500 Avalon Miners On October 29, the publicly listed firm Canaan announced the mining manufacturer has secured a follow-on purchase order from the mining operator Hive Blockchain for 6,500 units of Canaan’s next-generation Avalon mining rigs. Hive expects to increase the operation’s hashrate from 1.2 exahash per second (EH/s) to…
TAM Gap Analysis (TAM-G): A Better Way to Find Content Gaps in Your Market
Breaking the 4th Wall: If you’ve made it here, you’re likely a marketer in some way or another. Let’s save you time and make it clear what this article covers: If you raise your nose at the insights data and math can provide to content marketing initiatives—you are not the target audience. If you’re a…
Experiment: How Many Instagram Hashtags Should You REALLY Use?
One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post….
What Parts of Your Local SEO Can Competitors NOT Steal?
On your way to your seat at the Local Feast, they follow you around like a bad smell. You toil to build a great page or resource on your site, and two days later they’ve copied it. You put research and brain cells into your title tags, internal links, GMB categories, and citations, only to…
Should You Turn On Call History in Google My Business?
Everything You Need to Know About Google My Business Call History and Why You SHOULDN’T Turn It On In May 2021, Google released a “call history” feature within its Google My Business (GMB) platform. It’s built to help business owners see and respond to missed calls coming from Google Search and Maps. Call history is…
Website Traffic Down? How to Diagnose and Fix Traffic Drops
Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion. Ideally, you want to steadily increase website traffic, or at least keep it stable over time. But what happens if your traffic starts to drop? Whether it’s…