Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation.
How to Save Money With Facebook A/B Testing—No Matter Your Budget
Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says…
How to Merge Facebook Accounts
Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria? Sadly,…
rel=canonical: the ultimate guide
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your…
Instagram Story Hacks: 21 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram…
Stone Floor Cleaning – Best Suggestions And Practices 2021
BEST SUGGESTIONS AND PRACTICES The most important thing to remember when stone floor cleaning is to stop using cleaners that are too alkaline or acidic. Both will strip the floor’s finish or shine. When working with natural stone, do use a neutral cleaner. A pH of 7 is considered neutral. Anything less than a pH…
Local News Broadcasters Losing Billions While Google & Facebook Gaining
BIA Advisory Services reached out to me a few weeks ago for some feedback on a study about how the big online news platforms were affecting the businesses of local news broadcasters. In their recently published study commissioned by NAB, “The Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News”, BIA estimates…
Why HubSpot is Launching a Podcast Network
We’ve built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot’s success; creating remarkable content is what makes a remarkable brand. We’ve spent the past decade investing in educational content to help all kinds of business builders be successful. Marketing, sales, customer support, customer…