It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into a placement you’ll want to…
Best WordPress Themes
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Your website should load quickly and present content for readers in a sensible way. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes offer different…
Coming soon: A training course on ecommerce SEO!
If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But…
What Are The Advantages of Non-Toxic Mattresses
Why Choose a Non-Toxic Mattress? If you want to make a substantial investment in your health, choose a non-toxic mattress. Why would you sleep on heavy metals or dangerous chemicals? It’s not enough to know what materials the mattress is constructed of. You also need to know if the organic bedding you purchase is right…
The What, Why, and How of Canonical Tags & URLs
“That’s canon!” You might’ve heard this phrase used to describe a creative piece that stays true to an original piece of work or fictional universe. If you’re familiar with canon, you are well on your way to understanding canonicalization and how it impacts web pages. Here, let’s explore what canonicalization is, why it matters for…
Come One, Come All! The MozCon Virtual 2021 Day One Recap
We were super excited to bring MozCon back for another action-packed conference. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, we’ve got a quick recap!
Link Building Strategies and Resources for Busy Marketers
In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority…
How to Schedule Tweets to Save Time and Engage Your Followers
Scheduling Tweets can be a game-changer for your brand. That’s because when you schedule Tweets, you’re giving your audience a consistent stream of engaging content. (And that can help earn your brand new Twitter followers.) You’re also keeping up with your social media calendar without having to be in front of your computer to manually…