No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already…
How to Optimize Your Business’ Contribution Margin Ratio
Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. Contribution margin ratio is one of these financial terms that sounds more complicated…
Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus…
How to Schedule Facebook Posts: A Quick and Easy Guide
If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is! When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Scheduling posts can help your brand post consistently and…
How To Sell A House Antioch CA – 10 Home Staging Tips
If you’re thinking about selling your house or asking How To Sell A House Antioch CA, there are some simple ways to prepare it for sale. Declutter, stage rooms with furniture and accessories that complement each other are a few ideas.. Remove or de-personalize items that don’t belong on the walls (like family photos). Sometimes it…
Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know
Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I don’t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited…
Review Topic Clusters as Local Business Content Strategy
Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.
How to Run Spotify Ads
There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all…