Have you ever considered the differences between self-publishing vs traditional publishing? Do you want to write and publish ebooks for pleasure and profit? If you know what you're doing, publishing books can be a lot of fun. Read on to...
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Contractor Marketing
MUM: Context Is King with Google’s Newest Algorithm Update
Google recently announced an update to their search experience. At Google’s Search On event, they revealed their plans to utilize their machine learning technology, Multitask Unified Model (MUM), in ways that will create more contextual results. MUM was only introduced...
marketing budget
The Best Free Business Budget Worksheets
Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your products or services, delivering on promises, and developing new offerings. A...
Paid Ads
These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%
There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to...
Content SEO, Holistic SEO
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic,...
Google, Google Maps, Google My Business
How to Add a Link in Bio on Instagram and TikTok to Drive More Traffic
Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore...
Data Visualization
Data Visualization: Tips and Examples to Inspire You
It's no secret that data can be very powerful — when you can actually understand what it's telling you, that is. It's not easy to get clear takeaways by looking at a slew of numbers and stats. You need to...
Marketing
How to Increase B2B Sales 150% During a Slow Q4
It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your...
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