For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.
How to Use Google’s Call-Only Ads to Send Profits Soaring
For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for…
SEO tutorial for beginners: How to start with SEO?
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this…
The Case for Letting Your Social Media Managers Get Weird
It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. This results…
Announcing Our Investment in OneSignal
A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success. For data-driven teams, this is particularly powerful: increases…
How Can You Reduce Your Water Footprint
On This Page How Can You Reduce Your Water Footprint? Choosing Home Water Filters & Other Water Treatment Systems 7 ways to conserve water and reduce your water footprint How much filtered water do you need? What kind of system do you need, and how does it fit into your home? When did you use…
Hey Google My Business, We’re Not In Kansas Anymore!
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only that, we had also apparently opened a hotel (in the midst of COVID no less…
What Is Strategic Marketing?
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to…