Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing…
4 PPC Tools to Automate Your Ad Campaigns
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather…
Meet Chaya Oosterbroek: our new COO at Yoast
We’ve had the pleasure of welcoming a lot of new people to our team this year. Including a new board member and co-owner in the company: Chaya Oosterbroek. We’re already big fans of Chaya as our Chief Operations Officer and we think you will be too. So let’s get to know her by asking her…
How to Develop a Niche Marketing Strategy that Drives Growth
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to…
![The Correlation Between Authoritative Links and Ranking [SEO Study]](https://localseoresources.com/wp-content/uploads/http://d2v4zi8pl64nxt.cloudfront.net/authoritative-links-and-ranking/5fbda22106f0b2.15971376.png)
The Correlation Between Authoritative Links and Ranking [SEO Study]
Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can…
The Advanced Guide to Facebook Watch
In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018,…
Canceled ‘Luke Cage’ Revealed as Netflix Show Americans Most Upset About
Has your favorite Netflix show been canceled? You’re not alone. Netflix is responsible for giving the world amazing original programming, some of which has been sadly cut short. Whilst these shows usually have a dedicated and loyal fanbase, unfortunately, they don’t get the Netflix-wide viewership needed to keep a show on this streaming platform. We…
How to Set Up Google Analytics: A Step-by-Step Guide
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and…