The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn’t some sort of...
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Data Visualization: Win Friends and Influence People with Accurate Data
The key to good reporting is making sure your data elicits the thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your...
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15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to...
Ecommerce
Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies
Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions...
Content SEO, Local SEO, WordPress
Local SEO content strategy: 5 tips to succeed online
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search...
Google, Google Maps, Google My Business
8 of the Best Social Media Monitoring Tools to Save You Time
Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Superbowl ad, your pandemic response, your customer service wait...
Camping, RV travel
Why Rent An RV? – Renting A Recreational Vehicle
1. Why Rent An RV INTRODUCTION: This Pandemic has taught us the importance of the little things in life, like the joy of travelling, free of any restrictions from a countrywide or a state-wide lockdown with night curfews. We lost...
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Square’s Co-Founder on How Innovation Stacks Helped His Then-Startup Take on Amazon
It’s rare that a smaller brand can go up against a big company like Amazon and win. But that’s what Square did when Amazon launched an almost identical card reader for a fraction of Square’s price. Without undercutting the price...
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