It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is...
Latest News
Content SEO, Local SEO, Schema.org
SEO for sports, fitness and gyms: 5 tips to get you ranking
Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you...
Marketing Operations
Everything You Need to Know About Segmentation Bases
Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts. The most effective way...
Uncategorized
Daily SEO Fix: Auditing for Technical SEO Problems with Moz Pro
SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important?
Online Marketing
How to Use eSports Marketing to Grow Your B2C Reach
Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but...
eCommerce SEO, User eXperience (UX), WooCommerce
Ecommerce usability: the ultimate guide
Usability essentially boils down to your visitor’s on-site shopping experience. How easy they can navigate your pages, find the information they’re looking for and buy the product they want. Providing people with a great experience keeps them on your website...
Google, Google Maps, Google My Business
9 Important SEO Metrics to Track (+ How to Improve Them)
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed...
RevOps
How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot
Educator and computer pioneer Alan Kay once said, "The best way to predict the future is to invent it." If you work for a growing company, be it a startup or scale-up, you'll know that attempting to "invent" the future...
Recent Comments