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Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry...
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Local Justifications Are a Big Deal and You Can Influence Them
Today, we’ll demonstrate the prominence of the fascinating business listing feature known as "local justifications", and show how they can help you to stand out from local SERP competitors in exciting ways!
Social Media
Facebook Stories: A Marketing Guide With Actionable Tips
Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories...
Google, Google Maps, Google My Business
Topic Clusters Won’t Save You
Tactics provide momentum but good strategies win the long game. A good strategy does two primary things: Leverages your strengths and mitigates your weaknesses. Anticipates and exploits your competition’s limitations and weaknesses. As content marketers, we often chase tactics and...
Google, Google Maps, Google My Business
20 of the Best Instagram Apps for Brands
If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra...
Health
Earwax Causing Ringing In The Ear?
Earwax Can Cause Ringing In The Ear Ringing In The Ear Video … Tinnitus is a condition that causes buzzing or ringing in the ear. The noise can be intermittent or present all the time. Also, some people hear low...
Ecommerce
How to Make Money by Requiring a Minimum Order Quantity (MOQ)
If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method....
Content SEO, Internal Linking, Site Structure, User eXperience (UX)
6 site structure mistakes and how to avoid them!
If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With...
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