There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have...
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Google, Google Maps, Google My Business
7 Ways to Influence Buyer Decisions with Marketing Psychology
The brain. It is the control center for every process in your body, every feeling you have, every movement. It’s fascinating to think about how many commands and signals it sends and receives every day. But with so much to...
Excel
How to Create a Pie Chart in Excel in 60 Seconds or Less
At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020. The question was an undeniably important one, as it would influence what...
Ecommerce
How to Use Amazon Posts to Promote Your Products
If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just...
eCommerce SEO, Google Search Console, SEO and WordPress news, Site Speed, WordPress
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO...
Google, Google Maps, Google My Business
Calculate Website Traffic Potential with Simple Statistics [w/ Template]
The ability to predict how much organic traffic you can realistically drive to a website is key when developing an organic traffic acquisition strategy. If you know how much traffic is available AND how much that traffic is worth to...
Google, Google Maps, Google My Business
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of...
Google, Google Maps, Google My Business
WhatsApp is the World’s Favorite Social Platform (And Other Facts)
The adoption and use of connected tech continues to surge around the globe The new Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social—reveals that more than six in 10 people on Earth now...
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