To consider the importance of visual search in 2021, let's start with an example. The other day, I Googled "how to conduct a vlookup in Excel". I skimmed a few articles but still felt dissatisfied — I didn't want to...
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LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such...
Paid Ads
How to Use Customer Journey Mapping for PPC Campaigns
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the...
Google algorithm, Mobile SEO, Site Speed, User eXperience (UX)
Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even...
Engineering, Technology
Furnace vs Heat Pump Systems for Heating Homes and Offices Compared
Furnace vs heat pump. What are the advantages of a heat pump when compared with a furnace? It is clear that a heat pump emits less carbon dioxide per unit of heat produced, but the cost for the initial installation...
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Youtube Marketing
Here’s Why People Click Out of YouTube Videos [New Data]
With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one...
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Google My Business: What It Is, How To Use It, and Why
Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up...
Social Media
How Much Do Instagram Ads Cost?
Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads...
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