From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won...
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Online Marketing
What is SEO on WordPress? WordPress SEO Plugins Explained
When people start using WordPress they ask “What is SEO on WordPress?”. It is true the WordPress platform gives a lot of SEO help and the best of it is achieved using WordPress SEO Plugins most of which are free...
Deep SEO Thoughts, Featured
Should An SEO Agency Have Salespeople?
We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools...
SEO
8 Image SEO Best Practices to Make Your Content More Discoverable
To consider the importance of visual search in 2021, let's start with an example. The other day, I Googled "how to conduct a vlookup in Excel". I skimmed a few articles but still felt dissatisfied — I didn't want to...
Uncategorized
LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such...
Paid Ads
How to Use Customer Journey Mapping for PPC Campaigns
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the...
Google algorithm, Mobile SEO, Site Speed, User eXperience (UX)
Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even...
Engineering, Technology
Furnace vs Heat Pump Systems for Heating Homes and Offices Compared
Furnace vs heat pump. What are the advantages of a heat pump when compared with a furnace? It is clear that a heat pump emits less carbon dioxide per unit of heat produced, but the cost for the initial installation...
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