As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined…
How to add FAQ Schema in WordPress using Yoast SEO
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ….
12 of the Best Link Shorteners That Aren’t the Google URL Shortener
For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!) But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are…
10 Zoom Backgrounds HubSpotters Love
When I first started working remotely, I quickly realized that I didn’t like the available backdrops in my house. First, there’s the cluttered living room. Then, there’s the rarely spotless kitchen. Or I could go with the yellow wall. That’s when I started looking into Zoom backgrounds. I found a few funny ones, some professional…
Title Tags SEO: When to Include Your Brand and/or Boilerplate
Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your…
BCS Turns 4: What We’ve Learned
Welp, if you predicted a pandemic virus to hault the global economy and all but straight up shut down America, you win! My baby turns four on September 7, 2020 and this year has been one for the books. One that taught us a lot, gave us a lot to be grateful for and provided…
8 Innovative & Inspiring Examples of Augmented Reality in Marketing
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by…
WOSB Spotlight: Theresa Nemetz
At Brainchild Studios, we’re all about the ladies — especially when they are local, business bosses — and we think the world should know more about Theresa Nemetz, Founder of Milwaukee Food & City Tours. Milwaukee Food & City Tours has been providing premier, original, and award-winning tours since 2007. Whether you prefer walking or being…