Local Services ads bidding will be available to contractors and local service businesses via the Local Services platform beginning October 8, 2020. This is big news in the digital marketing world since previously, Local Services leads came at a predetermined...
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Marketing Automation
How to Implement & Succeed With Marketing Automation
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a marketer or business owner is busy. Your brain is constantly swirling with ideas, which doesn’t...
audit, budget, budgeting, business finances, cash flow, Content Marketing, Digital Marketing, expenses, nonprofit, target market
4 Ways to Boost your Nonprofit’s End of Year Giving
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry...
Conversion Rate Optimization
Contact Us Page Tips: Move From Blah to Yeah!
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among...
Blog SEO, Blogging, Content SEO, SEO Copywriting
Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your...
Google, Google Maps, Google My Business
The 17 Best Display Ads of 2020 (And Why They Work)
Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display...
Google, Google Maps, Google My Business
How to Make the Best of Facebook Ad Targeting, According to HubSpot’s Paid Ad Specialist
With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As an avid online shopper, I know the power of Facebook advertising firsthand. Consider, for instance,...
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Webinars
Why Consumers Sign Up for Webinars [New Data]
In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or...
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