Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how? Fear not! Today I will be diving into the following to alleviate…
Why Clickbait Works (And Why You Should Do More of It)
Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you get them to your site,…
How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and…
20 of the Best Free Google Sheets Templates for 2021
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can feel frustratingly tedious when you’re under a time crunch. Fortunately, Google Sheets offers 26 pre-built templates,…
MozCon Virtual 2021 Interview Series: Areej AbuAli
We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and more!
18 Instagram Reels Ideas to Build Your Brand (With Examples!)
As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram. Combine that with the fact that video content fosters more engagement, connection, and trust,…
The Anatomy of a Newsletter That Converts
When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to start or optimize your return on investment (ROI), sending effective emails is the way to…
Best VPS Hosting Plans
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best VPS hosting services for most people are HostGator or Liquid Web. Upgrading to one of the best VPS…