Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. But variety also plays a role. While information about individuals at a company…
4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI
As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry…
How Natural Language Processing Affects Digital Marketing
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google, you’re using NLP. If you ask a voice assistant like Alexa…
What is content marketing?
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what…
7 Ways SEO & PPC Can Work Together in 2021
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.) When these two teams collaborate, you’ll be rewarded with magical insights, learnings, and results…
The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores
Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the…
Buh Bye 2020. A BCS Recap.
Yeah, buh bye 2020. You will not be missed. But seriously though, this has been a tough year. And no, come January 1st, everything will not magically reset and go back to “normal.” We’re still going to live in this for quite a bit and I doubt anything will ever go “back to normal.” But…
Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand
To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand…