Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs. Especially during these strange and uncertain times, it…
Google SEO Guide: The Ultimate Resource
On This Page Google SEO Guide: The Ultimate Resource Google SEO Basics: Keyword Research Google SEO 101 Guide: On-Page Optimization Google SEO Guide to Link Building and Content Promotion SEO Made Simple: A Step-by-Step Guide for 2020 How long does it take for SEO to work? Search Engine Optimization (SEO) Starter Guide Help Google find…
What Even Is An SEO? (Can We Please Stop Talking About HTML)
Hi friends, it’s me Dan. Your friendly SEO curmudgeon in training. Recently the SEO community (cough cough, SEO Twitter) has been caught up in a veritable tizzy about knowing HTML. Beyond the obvious epistemological considerations, I think there is a real ontological question raised by the primacy of HTML as a programming language in the…
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14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test….
How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday
Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process…
An Introduction to Yelp Ads for Local and e-Commerce Businesses
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it….
Local ranking factors that help your small business’ SEO
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are…