How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well….
Everything Marketers Need to Know About Sender Scores
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to…
Are Pay Per Lead Services for Plumbers Worth?
All sales begin with leads, and plumbers are always on the lookout for ways to add to the pipeline of leads that turn into sales. One of those ways can be through a number of different pay per lead services for plumbers, like: HomeAdvisor Thumbtack Angie’s List Porch While these services can sometimes offer some…
Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing. That might be about to change. This summer, a small number of Facebook Business users were given…
How to Choose Google My Business Categories (With Cool Tools!)
Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all…
How to Boost ROI with Optimized Buy Now Buttons
E-commerce has become a cutthroat industry. With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. That’s why you must do everything in your power to position yourself for more sales. One way to do that is to optimize your Buy Now buttons. What is a Buy Now Button, and…
Schema.org is hard, Yoast SEO makes it easy for you
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and…
12 Tried-and-True Ways to Promote Your Blog Posts
The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off. However, in order…