We’ve talked about it before, but diversity, inclusion, and belonging shouldn’t be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. One way to do this is by using inclusive language. Whether it’s intentional or not,…
How to Use Email Images to Boost CTR
Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%. For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage…
New Directory Of Historical Societies Now Available On Histowiki.com
The Histowiki website is reaching out to its readers and history enthusiasts all over the country to announce that they have published a new directory of Historical Societies in the US. This announcement marks the latest step the platform has taken in their mission to make U.S. history more accessible to the general public. “We…
20 Stats That Make the Case for Co-Marketing in 2020
As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side. Despite Stark’s impressive achievements, his career success and robotic super-suit weren’t what made him a legend. In fact, Stark’s best Marvel…
How To Build A Chatbot For E-commerce
A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —-…
Increase blog engagement: 8 tips to boost shares and comments
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO…
5 Ways to Maximize Your ROI With Responsive Search Ads
Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and sometimes wrong, but we still…
How To Use Articles For Marketing – The Magic of Authoritative Content Creation Plus Syndication
Do you want to know how to use articles for marketing, through writing great content which produces real results for a business’s bottom line? Check out this article for our strategies that show you how to create a great content strategy and spread the word through a top syndication service. On This Page Creating the…