With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer reported that they expect total retail sales to decilne by...
Year: 2020
Ecommerce
How to Use Promoted Videos to Generate More E-commerce Sales
Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in...
Content SEO, Keyword research
How to choose the right focus keyword
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO...
Google Local Services, Pay-Per-Click (PPC), Restoration Marketing, Search Engine Optimization (SEO)
How to Get Your Restoration Company on the First Page of Google
How Restoration Companies Get to the Top of Google Search Results If you’re reading this, you already know that getting your restoration company’s website on the first page of Google search results can make a big impact on your business....
Facebook Marketing
How to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember...
SEO
The Ultimate Guide to B2B Local SEO
Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their...
Keyword research, Yoast SEO
Yoast and SEMrush working together
Today we’re announcing something really awesome: Yoast has partnered up with SEMrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why...
Google, Google Maps, Google My Business
15 Insanely Effective Sales Promotion Examples To Win More Customers
Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size...
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