As the world’s largest e-commerce store, Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items, how do you help your products stand out from the crowd with Amazon SEO? It’s easier...
Year: 2020
Google algorithm, Webmaster Tools, WordPress, Yoast SEO
The latest news in SEO and WordPress: September 2020
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand...
Uncategorized
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
You’re probably frustrated by the puny patch of land in which you rank for anything. How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business...
Google, Google Local Services
Bidding Now Available for Local Services Ads
Local Services ads bidding will be available to contractors and local service businesses via the Local Services platform beginning October 8, 2020. This is big news in the digital marketing world since previously, Local Services leads came at a predetermined...
Marketing Automation
How to Implement & Succeed With Marketing Automation
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a marketer or business owner is busy. Your brain is constantly swirling with ideas, which doesn’t...
audit, budget, budgeting, business finances, cash flow, Content Marketing, Digital Marketing, expenses, nonprofit, target market
4 Ways to Boost your Nonprofit’s End of Year Giving
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry...
Conversion Rate Optimization
Contact Us Page Tips: Move From Blah to Yeah!
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among...
Blog SEO, Blogging, Content SEO, SEO Copywriting
Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your...
Recent Comments