For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by…
WOSB Spotlight: Theresa Nemetz
At Brainchild Studios, we’re all about the ladies — especially when they are local, business bosses — and we think the world should know more about Theresa Nemetz, Founder of Milwaukee Food & City Tours. Milwaukee Food & City Tours has been providing premier, original, and award-winning tours since 2007. Whether you prefer walking or being…
How to Choose The Right SEO Agency
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide…
Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself…
Is Hemp Flower Legal in New York? Material Previously Confiscated by NYPD…
It is very common to ask the question; “Is hemp flower legal in New York?” due to confusion over recent regulations changes. The answer is that hemp flower with less than 0.3% THC is legal in New York. New Legislation to Regulate Hemp, Hemp Extracts and CBD Hemp is such a versatile plant that can…
How to Determine a Bidding Strategy for Different Types of Ads
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything…
Google Ads Mistakes to Avoid — Best of Whiteboard Friday
Posted by DiTomaso Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick…
Why LSI Keywords are Crucial to SEO and Content Marketing
Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before. And with trillions of searches being conducted every year,…