Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers,…
Blog post images: Why use them and where to get them
When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too much design to it or images to break the text up. Nowadays, most of us…
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a…
7 Easy Ways to Get More Traffic from Evergreen Content
Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to…
How to Optimize Your Amazon Storefront
980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a…
Pinterest Analytics 101: Tips and Tools to Help You Track Your Success
Pinterest analytics tools let you pinpoint where your campaigns stick. When you know how to read them to their full potential, they keep your Pinterest business strategy sharp. Pinterest recently rolled out a platform update, including a few tweaks to metric definitions. Close ups are now Pin clicks. Link clicks are now Outbound clicks. The…
35 Monthly Challenges to Uplevel Your Lifestyle and Budget
It’s common to set financial and fitness goals at the start of each month as you look for ways to improve. You might want to drink more water, earn a promotion, or start a new side hustle for some extra income. However, trying out a new habit, or breaking an old one, can be hard…
The SEMRush IPO #SEOSTONK!
Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million….