Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech...
Month: May 2021
Uncategorized
The MozCon Virtual 2021 Final Agenda
MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don't forget to purchase your ticket!
Paid Ads
How to Set Up a Bing Ads Campaign
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right. In...
Content SEO
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you...
Google, Google Maps, Google My Business
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able...
RV Life, RV Safety
The Importance of Protecting Your Tires – With OK Tire
By: Jim Pirie, Owner of OK Tire Woodstock, Ontario Summer is fast approaching, and as the weather starts to warm up, most RV owners, eager for pandemic restrictions to lift, are beginning to prepare for hitting the road. As part...
Buyer Personas
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between...
Social Media
How to Check Subscriber Count on YouTube, Instagram, Twitter, & More
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can...
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