Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success. With a post event survey, you’ll learn…
New & Improved: Announcing The Beginner’s Guide To Link Building
Posted by Cyrus-Shepard Link building isn’t always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links…
What Are AdChoices and How Do They Affect Your PPC?
Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while…
Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is,…
The 2021 Instagram Algorithm Breakdown: How to Get Your Content Seen
If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Of course, if you’re a major publisher, a tech journalist, or Britney Spears’ social media team, your friendly contacts at Instagram HQ probably reach out regularly to give you the heads-up on any new algorithm changes. If so, this article…
Article Marketing Has Never Been Easier
Learning about article marketing can be overwhelming, but just like anything else, it can also be very easily researched, learned, and experienced. You can become better educated when it comes to article marketing so that you can refine your methods and become a great marketer. This article will assist you to… Offer informative, helpful, and…
Odd Relationships in Local Search
One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another. Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about. But I’d…
![What is Comparative Advertising? [+ Examples]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08.png)
What is Comparative Advertising? [+ Examples]
Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince…