Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions. We’re going to cover everything...
Year: 2021
Marketing
Why Presentation Skills Are Important in Marketing
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of...
branding, Content SEO, Mobile SEO, SEO Copywriting, Technical SEO, User eXperience (UX)
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct...
Health
What Causes Hair Loss and What Supplement Will Stop it?
Thinning hair refers to minor to moderate hair loss Unlike widespread hair loss, thinning hair doesn't necessarily cause baldness. It does, however, give the appearance of thinner spots of hair on your head. This problem is common in both sexes...
Pay-Per-Click (PPC)
Google Ads Update: Responsive Search Ads Are the New Default Ad Type for Search Campaigns
Google Ads Update 14 days. That’s the amount of time it took for Google to announce another change coming to their Google Ads platform. On February 4th, Google shocked the SEM world by informing us that BMM (Broad Match Modifier)...
Uncategorized
7 Dead Simple Ways to Reduce Bounce Rate
Posted by Cyrus-ShepardIs a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus...
Paid Ads
How to Lower PPC Churn Rates
It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads,...
Google algorithm, Link Building, SEO Basics
What does Google do?
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works....
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