Lights. Camera. Action! Are you ready to jump on the LinkedIn Live bandwagon but need help figuring out where to start? We’ve got you covered. You might be thinking: what is LinkedIn Live? It is LinkedIn’s live streaming video center, designed to connect marketers and their communities in real-time. Think of LinkedIn Live as similar…
Advice on How to Rapidly Recover from a Mistake
Advice on How to Rapidly Recover from a Mistake Everyone has been there. Advice on How to Rapidly Recover from a Mistake: You follow your diet for a week and then binge on the weekend. You pledge to exercise more, go to the gym for two days, and then struggle to wake up, even if…
How To Do Quick & Free Keyword Research
There’s a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. Even if you have and use paid keyword research tools you can use these as a starting…
Examples of E-commerce SEO Done Right (and Mistakes To Avoid)
We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about it: Before you create your site’s content,…
Medium Will Increase Traffic
Medium Will Increase Traffic Medium Will Increase Traffic: New websites cannot gain visitors without investing much money. However, there are some demand techniques, such as social media and forums, where generating quality content would encourage people to follow you since you are more intelligent and give value. Medium is a social networking site that allows…
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that…
The Significance of Landing Pages
The Significance of Landing Pages The Significance of Landing Pages: What precisely are these pages people land on when they visit a website? Landing pages are static pages that serve as the website’s front door. Customers typically “land” on these pages after clicking on an ad, marketing promotion, marketing email, or marketing action. They are…
What the New Google Search Essentials Tells Us About SEO
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much…