Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s official page. Facebook allows you to tag a number of different businesses, interest pages, and…
15 Key Performance Indicators to Help Improve Your Marketing
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead…
11 Proven Ways to Increase Dwell Time
Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP. After developing hundreds of high-ranking pages, I’m here…
Social media for small businesses: 12 tips to boost your local marketing
A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to…
23 of the Best Email Newsletter Templates and Resources to Download Right Now
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email…
![How to Build a Brand Through Live Streaming [+ Examples]](https://localseoresources.com/wp-content/uploads/https://blog.hubspot.com/hs-fs/hubfs/nestle-live-streaming.png?width=1136&name=nestle-live-streaming.png)
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Over the past few years, live streaming has become…
What Shifts in Product Demand Mean for SEO
Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand…
A Comprehensive Guide to Pinterest SEO
Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful…