You decided to go into business for yourself a few years back and it was the best decision you ever made. Your business took off and today, you’re going strong. Congratulations! What’s next? Have you ever thought about expanding to another location? How about one in another state? Many small business owners picture expansion as…
11 Ad Design Tips to Help Your Brand Cut Through the Noise
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. To help grab people’s attention in your advertisements, we’ve put…
100+ Creative Hashtags for Every Day of the Week
You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful…
The Ultimate Guide to Cybersecurity
If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. For me, I’d grab an old keepsake box filled with things from my childhood, my engagement ring, my…
Creative Diversification — More Hooks and Less Risk for Link Building
Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and…
Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what…
How to Optimize Network – Placement Targeting for YouTube Ads
Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work at all. Also, your ads…
How to Use Events to Optimize Your Facebook And Google Ads
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience…