When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything…
Google Ads Mistakes to Avoid — Best of Whiteboard Friday
Posted by DiTomaso Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick…
Why LSI Keywords are Crucial to SEO and Content Marketing
Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before. And with trillions of searches being conducted every year,…
Your 2020 Guide toMillennial Moms
Did you know that every 24 hours, Millennial Moms give birth to 9,000 babies here in the U.S.? That’s a pretty staggering statistic when you think about the number of onesies, wipes, and hugs given to these new little ones each day. According to Millennial Moms: 202 Facts Marketers Need to Know by Maria T….
Best POS Systems
Some years ago, POS systems were a luxury reserved for only big enterprise businesses. Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. …
Structured data with Schema.org: the ultimate guide
Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up this data and present your page in an enhanced way. If you want rich results like snippets, interactive mobile results, voice-activated actions or a listing…
Troubleshooting GMB Rankings
The 8 Reasons Your Google My Business Listing Isn’t Ranking In The 3 Pack Google any service you can think of that is offered by a local business. Chances are, Google returns a large box with three businesses listed beneath a map showing their respective locations in your area. Your Google search…
The Complete Guide to Google My Business
Table of Contents What is Google My Business? Why Is Google My Business Important How to Setup Google My Business How to Optimize Your Google My Business Listing What Should I Add to My Info Section? Brick & Mortar vs. Service Area Business Choosing the Right Category Optimizing Services Section Attributes/Highlights Business Description Photo Guidelines…