SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step…
Most Important And Popular Instagram Trends to Watch Right Now
9 of the Most Important Instagram Trends to Watch For Like most social media trends, Instagram trends move quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up. Trends make the difference between looking out of touch or ahead of the curve. That doesn’t…
9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information….
How To Improve Online Visibility For Your Brand
Essential Elements for Improved Online Visibility In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a dramatic increase in profits if they are easier to find online. Increasing online visibility is a challenge for many. There…
How To Rank Higher On Google Maps Listing
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does…
What Are Google Local Services Ads? Why Are They Important?
Everything You Need To Know About Google’s Local Service Ads Updated 6/22/2020 to reflect new information from Google Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads appear on Google when local customers search for your services. Be there when they need you most….
How to Develop a Successful Marketing Mix Strategy
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words by heart: Product Price Place…
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at…