Businesses Can No Longer Dispute Unqualified Leads in Local Services; Google Now Credits Leads Automatically In an effort to streamline and improve the lead crediting process, Google has started rolling out a significant update to the Local Service Ads (GLSA) platform. Its officially taking over reviewing (and crediting) Local Services leads. The update launched today…
What Every Contractor Needs To Know About Google’s Third-Party Cookie Deprecation
Google first announced its decision to phase out third-party cookies in Chrome in 2020, however, the depreciation was delayed several times. Now, Google has pushed it to 2025. The digital marketing landscape is on the brink of a significant transformation. As we approach 2025, the degradation of third-party cookies looms large, presenting both challenges and…
Google’s Search Engine and AI Redesign: Potential Impacts on Paid Media
Google’s recent announcement of a comprehensive redesign of its search engine and AI technology could signify a major shift in the digital advertising landscape. While the full implications are still unfolding, this development may significantly alter how campaigns are managed and optimized on Google. Google Introduces AI Overviews to Search Results Recently, Google introduced its…
How Google’s AI Overviews Impacts Contractors’ Local SEO Strategy
The SEO landscape is constantly evolving, and Google’s recent introduction of AI Overviews is no exception. These AI-powered summaries appear at the top of search results for informational queries, potentially impacting how users discover your content. Let’s break down what this means for your local business’s strategy. First, take a deep breath. AI Overviews primarily…
Navigating Changing Trends in Google Advertising
In the ever-evolving landscape of Google advertising, staying ahead of trends is crucial for businesses, especially in the home services industry. As we transition into 2024, we’ve observed significant shifts in Google advertising dynamics, particularly across PPC and Google Ads, impacting both cost-per-click (CPC) and conversion rates amongst our home service clients’ campaigns. In this…
Google & Yahoo Update Their Bulk Email Sender Requirements
Last week, Google and Yahoo updated their email sender requirements as part of an effort to reduce the volume of spam emails hitting customers’ Gmail and Yahoo Mail inboxes. These mandates will impact bulk senders, defined by Google as senders with volumes of 5,000 or more email messages to Gmail addresses in one day. These…
2024 SEO Trends: What To Expect in Organic Search Next Year
Just like most other industries or media technologies, SEO and organic search continue to evolve and change. As a digital marketer or business owner, it’s important to be aware of and up to date on the latest trends and developments to stay competitive and rank higher in search results to reach your target customers no…
21 Tips To Improve Your HVAC SEO Campaign in 2023
What Is SEO? SEO stands for Search Engine Optimization. It’s the process that increases a website’s ranking on search engine result pages (SERPs). When done right, SEO for HVAC companies improves your website’s organic search visibility, increasing the quantity and quality of traffic to your website. What Can SEO Do for HVAC Companies? Because SEO…