Category: Google Maps

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.  Considering that Apple Mail...

Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to stay, and businesses who want...

Sure, you’ve got some idea of who is using Instagram: your best friend, your boss, your uncle, that girl who sat behind you in physics. After all, you see their sunset pics every day as you scroll through the app....

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On...

So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and...

“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether...

WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything — Bonus: Get a free, easy-to-use <span style="text-decoration: underline;">Customer Service Report Template</span> that helps you track and...

Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of...