You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers...
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How To Create a Strong Social Media Advocacy Program
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand...
6 Ways to Use Social for Media Ecommerce in 2023
Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from...
The Complete Guide to Twitter Marketing in 2023
What do NASA, United Airlines, and Wendy’s have in common? These brands all leverage the power of Twitter marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. Twitter boasts more than 217 million active...
3 Tools to Use Instead of Facebook Analytics [2023 Edition]
As we head into 2023, Facebook remains the world’s most-used social media platform – by a long shot. It might not get the press of TikTok or Twitter, but with nearly 3 billion global active users, its reach is still simply...
5 Ways to Use Google Data Studio to Improve Your SEO
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence....
12 Exciting Things to Try on Instagram in 2023
So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over....
How to Train a New Employee: 7 Tips for Growing Agencies
One of the most exciting parts about growing your agency is getting the opportunity to expand your team and hire new people. The only downside? Determining the best process for training and onboarding your new hires. While it may be...
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