Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say…
Dustin and the Leadkea team
Agency Spotlight Leadkea Dustin and the Leadkea team The Leadkea agency, led by Dustin Minch along with Domenic and Mike D. They simply love SEO and doing the work to see their clients grow. They pride themselves on continually learning and adapting while focusing on best-in-class communication with clients. One way they do this is…
6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro
When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?…
How to Get Free Instagram Likes in 2021 (Because They Still Matter)
How do you get more likes on your posts? Well, first off: don’t buy Instagram likes. (Trust us.) True ‘gram love don’t cost a thing. It just takes time and care to create high quality posts that are worthy of real Instagram likes from real people. Ultimately, the goal on Instagram is to show your…
Facebook Analytics is Going Away: Should Marketers Really Worry?
As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. That’s…
When is Creating Top of Funnel Content the Right Thing to Do?
When a client reviews the topics we’ve suggested and asks, “Why these topics?” What this really translates to is, “Why would we spend money to create this kind of content? I don’t see how this gets us new customers.” This happens whenever they target top-of-funnel topics—the broad, awareness-building kind that focuses on educating people instead…
Facebook Conversions API: Everything Marketers Need to Know
The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get…
How Does the YouTube Algorithm Work in 2021? The Complete Guide
People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users). This begs an important question for marketers, influencers, and…