Category: Google

The robots.txt file helps major search engines understand where they’re allowed to go on your website. But, while the major search engines do support the robots.txt file, they may not all adhere to the rules the same way. Below, let’s...

How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats....

Any successful strategy requires four components: goal-setting, implementation, analysis and refinement. Instagram analytics address the analysis portion of this equation for social marketers. Good Instagram analytics tools help you understand how your Instagram efforts are paying off. You can learn...

If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this...

Serving as your company's virtual front door, this page is responsible for drawing in a majority of your website's traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot...

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily...