Category: Google

If you’re a business with a variety of different audiences, it’s time to treat your followers to some LinkedIn Showcase Pages. People are complicated, after all. For instance, I’m obsessed with spreadsheets but I also cry sometimes at soap commercials! Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent…

Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case…

Have you ever gotten one of those accidental haircuts where you can’t tell if you look chic and edgy or completely insane? Then you ask three friends and you get three really different answers? Asking when’s the best time to post on Facebook is kind of like that. There are countless studies based on different criteria…

You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages! Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer…

So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how do you track conversions in…

A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what…

​​I’m overdue for a dentist appointment. Worse, I need to find a new dentist. Long story short: I’ve spent a lot of time looking through dentist websites over the last two weeks, and truth be told, I’d be lying if I denied being one of the 94% of people whose first impression is design-related. While…

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the…