Category: Paid Search

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How To Lower Your Cost Per Lead From Google Ads
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Lead Generation, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing

How To Lower Your Cost Per Lead From Google Ads

Maggi Pier

What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period...

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Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
Contractor Marketing, Electrician Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Window & Door Marketing

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Maggi Pier

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or...

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