What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…
What Is A/B Testing in Pay-Per-Click?
A Deep Dive Into A/B Testing and Pay-Per-Click Campaigns A/B testing, also known as split testing, is a methodology commonly practiced throughout pay-per-click (PPC) advertising. A/B testing allows you to separate a specific attribute of your account into two individual variables to test against each other: the control variable and the experimental variable. Control Variable: Nothing…