Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in...
Category: small business
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Audience Research, audience strategy, business strategy, Content Marketing, content strategy, Ecommerce, engagement, grow business, small business
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy,...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
What Is a Good ROI When You Outsource Your Marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your...
CryptoCurrency, small business
Beginners’ Guide to Crypto Mining
Beginners’ Guide to Crypto Mining Beginners’ Guide to Crypto Mining: Bitcoin originally gained widespread attention in 2008, when an anonymous individual published a white paper outlining the asset. Bitcoin took momentum in 2009 when it was worth close to nothing...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience...
Health, small business
The Most Important Things To Know About Earwax
The Most Important Things To Know About Earwax The Most Important Things To Know About Earwax: Earwax is a yellowish, waxy substance in the ear produced by the sebaceous gland in the ear canal. Cerumen is another name for it....
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
How to Utilize Psychology to Build Your Business
If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely...
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