We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
7 Strategies for Memorial Day Sales
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is…
How to Use Instagram Reel Insights to Make Better Reels
A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote…
Estate Planning – Do I Need A Will And When Will I Need It
Getting a copy of the will when probate has been granted Estate Planning : When someone dies, the person in control of their estate (for example, money and property) must usually seek approval from the probate court. If there is a will, this authorisation is known as a grant of probate. After probate is granted,…
If Technical SEO Is Dead, It’s A Lively Corpse
Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech SEO problems itself. But don’t toe-tag technical SEO just yet. At the end of last…
The MozCon Virtual 2021 Final Agenda
MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don’t forget to purchase your ticket!
How to Set Up a Bing Ads Campaign
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content that you use to make decisions that…