Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved…
Caffeine Free Energy Booster – Coffee vs Energy Drinks
7 Ways To Boost Your Energy Without Caffeine Brainpower is thus named for a reason: supercharged cognition results in peak mental performance. Active thinking, rapid mental processing, rapid recall, and mental clarity all require a healthy brain. However, long-term use of coffee and stimulants to enhance brain energy may result in “crashes” and decreased brainpower….
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Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found that 57% of consumers are willing to change their shopping habits to be more environmentally…
Social Commerce: What It Is & How to Use It in 2021
Recently, I set an iPhone time limit on my social media use to “45 minutes”. I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption. Unfortunately, I…
Secondary Goals: Track These GA Events If You’re Doing A/B Testing
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally,…
9 Ways to Make Your Business Data More Reliable
Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big data by optimizing their organization’s data and creating processes to put it to work. According…
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How to Create the Perfect Project Timeline [Template + Examples]
Piecing together a project timeline template usually involves a Google Doc and mediocre formatting skills. Then comes assigning tasks to teammates and promising to hit the agreed-upon delivery date. But a few weeks go by, and the timeline falls apart. Higher priorities pop up, and deadlines slip past without much progress. Projects can fail for…
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred the pot by releasing changes…