Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their...
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Marketing Strategy
What Is a Direct Response Ad?
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and...
Content SEO, eCommerce SEO, Holistic SEO
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know...
Google, Google Maps, Google My Business
How to Get Verified on Facebook in 2021: A Step by Step Guide
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward...
CryptoCurrency, Finance
CryptoEats Disappeared Following a £500K Token Sale
Cryptoeats, a business that purportedly obtained $8 million in a Series A fundraising round to develop a cryptocurrency-based Ubereats rival, has apparently vanished following the launch of its token. The business may have raised more than £500K from investors following...
Content Planning
What Is Content Intelligence?
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no...
eCommerce SEO, OpenGraph, Rich Snippets, Schema.org, WooCommerce
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at...
Google, Google Maps, Google My Business
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC...
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