Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into...
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Google, Google Maps, Google My Business
9 Social Media Trends You Need to Know to Plan Your 2022 Strategy
It’s that time again. Social media managers everywhere are blinking our eyes and poking our heads out from behind our screens to take the lay of the land. We’ve got strategies to plan, and we need to know: which social...
Contractor Marketing
Electrician SEO: The 4 Pillars of Successful SEO Campaigns
Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs So, you own and/or operate an electrical business and you’re wondering how to create a better SEO campaign to increase your chances of being discovered by potential...
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Advertising
What Is an Ad Network and How Does It Work? [+9 Networks to Try]
To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.” But what if there was a middleman who could...
Breaking the Blueprint, growth
7 Marketing Tools for Black-Owned Businesses
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or...
Google, Google Maps, Google My Business
Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More
It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key...
Featured
Forecasting in SEO is Like Dune
Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and...
Email Lists and Segmentation, Email Marketing Tools
How to Clean Up Your Email List With These 5 Tips
Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. However, that doesn’t guarantee your email will make the...
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