Difference Between Indoor And Outdoor Dry Cat Food Indoor Versus Outdoor Cat Food Difference Between Indoor And Outdoor Dry Cat Food: Apartment cats are more likely to groom in their spare time since they spend so much time on their...
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A/B Testing
What is an A/A Test & Do You Really Need to Use It?
What's worse than working with no data? Working with "bad" data. As marketers, we love to test headlines, call-to-actions, and keywords (to name a few). One of the ways we do this is by running A/B tests. As a refresher,...
Content SEO, Readability, SEO Copywriting
Does readability rank? On ease of reading and SEO
Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will...
Google, Google Maps, Google My Business
How to Create Multiple Instagram Accounts and Manage Them (Without Crying)
If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I manage multiple Instagram accounts?” at once, in one place, without messing up? Rest assured, you can. And it’s easier than you might think. Follow this guide to...
Plumber Marketing
Plumber Marketing: The Ultimate Guide to Growing Your Plumbing Business
At Blue Corona, we know a lot about plumber marketing. In the past decade, we’ve meticulously tracked every single advertising strategy we’ve tried for our customers—a great deal of which are plumbing companies—which has allowed us continuously to uncover insights about what...
Leadership
What is Expert Power and How Can You Develop It?
Have you heard the expression that it takes 10,000 hours of deliberate practice to make you an expert? That's approximately 417 days if you were practicing 24 hours a day. Since that's impossible, calculating about 3-4 hours a day of...
Ecommerce
How to Attract Customers with Buy Now, Pay Later Options
Article sponsored by PayPal Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent...
Keyword research, Video SEO
How to do keyword research for YouTube
Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because...
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