Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on...
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Uncategorized
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
BCS, BCS turns 5, News, small business
BCS Turns 5: What We’ve Learned & A Bit of Reflection
It’s true. We made it. We made it to five years, and I can’t say I’m surprised, because I know how hard we’ve worked, but simultaneously, I’m somewhat at a loss for words. So that’ll make the rest of this...
Online Marketing
6 MarTech Trends in 2021 and Beyond
Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success....
Google, Google Maps, Google My Business
9 Types of Social Media and How Each Can Benefit Your Business
When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. However, there are many types of...
Survival
Urban Survival Essentials – You Require An Urban Survival Kit
Essentials for Urban Survival – You’ll Need An Urban Survival Kit: In the city, basic survival is critical. We’ve spent a lot of time talking about survival in the woods, but what about in the city? If you live in...
RevOps
Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It
A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously. ...
Content Marketing
9 AI Tools For Media Creation
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly,...
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