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When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were…
Featured Snippets: Not Gone, Just on Holiday (Apparently)
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE!…
How to Promote Your Podcast Through Paid Ads
Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in…
Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better in Google. For instance, it helps you improve your local business’s contact page so customers…
Beaxy Accelerates Automated Trading Through Hummingbot Partnership
PRESS RELEASE. Chicago, Illinois, USA – Hummingbot.io, a premier open-source algorithmic trading project, has chosen to incorporate Beaxy Exchange into its most recent software release, allowing Beaxy users to take advantage of 24/7 automated high-frequency trading on a U.S. based cryptocurrency exchange. Previously, traders could use the open source codebase to run their own versions…
How Primary Colors Help HubSpot Build a CRM That Customers Love
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”…
The Local Finder vs. Google Maps: How Different Are They?
Posted by MiriamEllis Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and…
Dispo 101: All About The Dispo App
Remember disposable cameras? Well, they’re making a comeback, but this time, it’s all online. It’s called the Dispo app. Dispo is essentially the disposable camera for the modern crowd. It’s fun, it’s authentic, and it’s causing a buzz around the internet. In fact, according to Axios, it is already valued at over $200 million and…