Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry Aliperta, Founder and Principal of Momentum Nonprofit Strategies, LLC puts it: “The end of the…
Contact Us Page Tips: Move From Blah to Yeah!
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them…
Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your…
The 17 Best Display Ads of 2020 (And Why They Work)
Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a fraction of search ad CTRs—the reason being that…
How to Make the Best of Facebook Ad Targeting, According to HubSpot’s Paid Ad Specialist
With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As an avid online shopper, I know the power of Facebook advertising firsthand. Consider, for instance, the ad I saw on my Facebook feed a few hours after completing a purchase…
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Why Consumers Sign Up for Webinars [New Data]
In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck,…
Page Authority 2.0: An Update on Testing and Timing
Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on…
10 Reasons Video Hosting Platforms Are Crucial for Driving Revenue
Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B companies have begun ramping up their video marketing initiatives: 71% of B2B marketers now produce videos as a part…