Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that...
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Yoast SEO academy
How to learn SEO: A guide for all backgrounds
Do you want to learn SEO? Good for you! There are loads of resources to choose from, so we’ve put together this guide to help you navigate all the options. Find out about the different aspects of SEO, which parts...
Google, Google Maps, Google My Business
18 iPhone Photography Tips You Need to Know
Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better....
Health, Local Business
Earwax Under The Microscope: What It Is And Why You Should Care
What Is Earwax Under a Microscope and Why Should I Care? Earwax Removal Manually: Earwax removal can also be performed manually. An otolaryngologist generally employs suction, specialised tiny equipment, and a microscope to magnify the ear canal. Manual removal is...
HVAC Marketing, Small Business Marketing
14 HVAC Marketing Strategies to Increase Leads and Booked Jobs
Post Summary Modern homeowners turn to Google to find an HVAC company near them Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and revenue We share the HVAC marketing strategies...
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Marketing Reporting
How to Create a Funnel Report [Quick Guide]
You’ve probably heard that it’s crucial to keep a full, flowing funnel for a business. But what does this mean, and how do you know when you’re on the right track? Funnel reporting is key to understanding the inner workings...
Marketing
A Guide to Using Power BI for Marketers
From sales targets to conversion rates, chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make...
Google, Google Maps, Google My Business
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy...
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