Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or...
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Google, Google Maps, Google My Business
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We,...
Conversion Rate Optimization
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. But that’s only half the battle. Getting more out of existing traffic and leads...
Uncategorized
Conversion Rate Optimization for B2B
When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them...
SEO
How to Write Compelling Meta Descriptions That’ll Boost Your Rankings
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn...
Crawl directives, SEO Basics, Technical SEO
What is crawlability?
Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of...
Green Living
Dairy Farm Digesters – Anaerobic Digestion Process For Manure
Anaerobic digestion and dairy farm digesters for waste management may appear to be an odd subject for this website. However, while this subject is still relatively unknown to most people, it will become a mainstream business for thousands of clever...
Ad Management, Facebook Advertising
Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create...
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