Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you…
How to Do Niche Marketing For Tiny Audiences
Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is…
What is on-page SEO?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your…
FXTB Is the Premier Platform for Bitcoin CFD Trading
Bitcoin’s meteoric rise has inspired many forex and CFD traders to seek a new broker that will offer them access to the crypto market. FTXB, as the premier online platform for CFD trading, is a great place for you to start trading on bitcoin and many other crypto pairs. FXTB Offers CFDs for Bitcoin and…
25 Post Event Survey Questions to Ask
Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success. With a post event survey, you’ll learn…
New & Improved: Announcing The Beginner’s Guide To Link Building
Posted by Cyrus-Shepard Link building isn’t always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links…
What Are AdChoices and How Do They Affect Your PPC?
Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while…
Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is,…