If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just...
Latest News
eCommerce SEO, Google Search Console, SEO and WordPress news, Site Speed, WordPress
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO...
Google, Google Maps, Google My Business
Calculate Website Traffic Potential with Simple Statistics [w/ Template]
The ability to predict how much organic traffic you can realistically drive to a website is key when developing an organic traffic acquisition strategy. If you know how much traffic is available AND how much that traffic is worth to...
Google, Google Maps, Google My Business
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of...
Google, Google Maps, Google My Business
WhatsApp is the World’s Favorite Social Platform (And Other Facts)
The adoption and use of connected tech continues to surge around the globe The new Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social—reveals that more than six in 10 people on Earth now...
Uncategorized
Spin-off Pages: a Bazooka for Your Local SEO
You’ve been on many sites that have them. Your stronger competitors probably have some. You may even have a few on your site. In any case, what I call “spin-off pages” aren’t a new thing, but SEOs and business owners...
Email Marketing
How to Understand and Improve CTOR (Click-to-Open Rate)
Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate...
Content SEO
Keyword density can still be a useful metric
Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we still include it in Yoast SEO’s content analysis? When used...
Recent Comments