Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an...
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Technical SEO
Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without a good fitness routine and proper maintenance, it might become...
Uncategorized
What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page
As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone. You can lose them in bulk or in a drip. You can lose them because of Google’s filter, manual removal,...
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Ecommerce
How to Map Your Ecommerce Customer Journey [Template Included]
We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it...
Uncategorized
How to Use Surveys to Tap into Trending Conversations (and Build Links)
Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to...
community, gift ideas, local, Milwaukee, mother's day, Resources, small business
Mother’s Day and Milwaukee Small Businesses: a Perfect Match!
If you want to make mom feel appreciated like none other this year, look no further than our digest of locally-sourced gift ideas and promotions. Support Milwaukee small businesses this Mother’s Day while you show her why you’re her favorite....
SEO
Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing...
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 16.2: Getting your technical SEO in shape
One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it....
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