Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going...
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branding, Schema.org, SEO and WordPress news, Video SEO, WordPress, Yoast SEO
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk...
Google, Google Maps, Google My Business
Google Is Retiring tCPA & tROAS: What You Need to Know
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced...
Google, Google Maps, Google My Business
How to Create a YouTube Channel to Grow Your Brand and Make Money
Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform...
Article Marketing, Home Improvement
How to Choose Interior Paint Colors for Your Home
How To Choose Interior Paint Colors For Your Home Color is a crucial element in your life and certainly one of the most important interior design decisions you will make in your home or workplace. You may be wondering how...
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Facebook Advertising
How to Verify Your Facebook Page in 5 Steps [+ Why You Should]
The other day, I searched for “Taylor Swift” on Facebook. I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone. Fortunately, I was able to find the mega-pop star’s page easily, with...
Uncategorized
Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry
As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.
business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, small business
Best Practices for Writing a Customer Survey
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to...
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