UPDATED 02/08/2021 WITH NEW INFORMATION Google has increased their sensitivity to spam or fraud on Google My Business profiles, particularly in the home service industry. As a result, it is much more common for an account to be automatically suspended,...
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Marketing Strategy
How to Create a Communication Strategy [+ Free Templates]
There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases...
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How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more...
Paid Ads
How to Use Guerrilla Marketing in Paid Social Ad Strategy
For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies...
WordPress
Top WordPress plugins every site should have
Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can...
Investing
Bonds As an Investment Opportunity
Bonds As an Investment Opportunity In the financial world, bonds are one of the most highly leveraged products. In finance, a bond is a financial instrument of debt owed by the bond issuer to its bondholders. The most common forms...
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Personalization in Marketing
How Micromarketing Can Take Your Strategy to the Next Level [+ Examples]
Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they're already throwing money at the problem. Also not so good: your mighty, scrappy team...
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Local SEO Tips for Electric Vehicle Charging Stations
Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders,...
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